If your average view duration increases, the total watch time will increase too, improving your videos’ ranking on Suggested and Recommended video lists. AVD can be measured by each video or by the total of videos on your channel page as a whole.īesides that, this YouTube metric also tells you about your video’s engagement. This metric helps you determine the perfect length of your videos. That is, if people are watching your video to the end or if they are bouncing from them quickly. This report shows you the estimated average minutes watched. Why? Because YouTube’s algorithm figures that the longer the watch time for a video is, the more compelling it is.įinally, if you divide Watch Time by Total Views, you get a major YouTube metric: Average View Duration. This is one of the key YouTube metrics since the platform prioritizes channel pages with higher watch times. It adds up the total minutes users have spent watching your videos. How long are people actually watching your videos for? That’s what the watch time metric tells you. This is the video we’re analyzing as an example: Having a high number of organic views means your videos are ranking in search pages, and that’s awesome! But being popular and having a solid view count is just the tip of the iceberg. Views are probably one of the most common YouTube Analytics metrics because it helps you see if your video is reaching your audience or not. The Best YouTube Analytics Metrics Viewsįirst, you need to know that YouTube Analytics understands that a piece can qualify as “viewed” when it’s watched for 30 seconds or longer.
Ok, now that we’ve got the basics out of the way, it’s time to go over the most useful and valuable YouTube metrics you can leverage to improve your videos’ performance and make better video content strategies! 2. “You can also click on “ SEE MORE ” below the chart and it’ll show you all those sections together (and more!) for each video on its own, or a general overview.”
Overview : It offers you a summary of how your channel pages and videos are performing.Once you’ve entered your YouTube Analytics panel, default settings will show you reports from the last 28 days, but you can customize it according to what YouTube metrics you are trying to analyze.Īs is shown in the image, the panel features five main sections: “Pro-tip: there’s more to it than video view counts!” Traffic Source Types: YouTube Channel Pages Traffic Source Types: YouTube Browse FeaturesĢ.14. Traffic Source Types: YouTube PlaylistsĢ.13. Traffic Source Types: YouTube Suggested VideosĢ.12. Traffic Source Types: YouTube SearchĢ.10. YouTube Impressions Click-Through RateĢ.9.
#Browse features how to
Among other things, we’ll discuss topics as varied as how to measure your audience engagement and what are channel pages on YouTube Analytics.
Teaching readers how to analyze YouTube Analytics metrics and how to use them to improve your channel pages’ video strategy.
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